Tuesday, September 16, 2008

Notice of Intellectual Property Protection

The following is a scam email message that we received from a company in China. If you receive such a message you should ignore it. Or if you are concerned, register the domains with a domain registrar you know and trust. If you use a company like this you will be ripped off, or at least pay many times what the normal fee is for the services they offer. It's too bad there are Chinese companies that feel it is ok to lie to get business, but greed and dishonesty are in every country...!


-----Original Message-----
From:
Sent: Tuesday, September 16, 2008 3:27 AM
Subject: Notice of Intellectual Property Protection
Return-path: <zoe@chnregistry.cn>
From: "Zoe Xie" <zoe@chnregistry.cn>
To: "webmaster"
Subject: Notice of Intellectual Property Protection

Dear CEO,

This is Domain Name registration organization in China whose main duty is Internet Brand and domain name registration work. We have something need to confirm with you. We formally received an application on 16th,September,2008, one company which self-styled "Starmerry Investment Co.,Ltd" are applying to register "yourdomainname" as internet brand and

yourdomainname.tw
yourdomainname.hk
yourdomainname.sg
yourdomainname.asia
yourdomainname.in

domain names.

During our auditing procedure we find out that the alleged "Starmerry Investment Co.,Ltd" has no trademark, Intellectual property, nor patent even similar to that word. We found that the brand and domain names applied for registration is the same with your company's name and trademark. According to the open registration principles, any company or person can apply for the domain name and the Internet Brand which have not been registered. Now we are auditing these domain names and internet brand, and during this time, the original trademark holder has the priority to register firstly. If your company think the company's application will impact on your company's development, will produce dispute on your company's Intellectual Property and you need to remain to register, you can submit the application during the checking time. If you need to remain to register, please contact us as soon as possible.

If you are not in charge of this, please transfer this email to appropriate dept. In order to deal with this issue better, please let someone who is responsible for trademark or domain name contact me as soon as possible,since it covers your company's Intellectual Property Protection.Thanks!

Best Regards


Zoe Xie,
Checking Dept
------------------------------
CHNRegistry(ShiShun) Co.,Ltd.
Room 908,
Hua Heng International Building,
No.99 TaoWu road,NanTong City
Tel:+86 0513 8011 8536 
Fax:+86 0513 8011 8539
Email: zoe@chnregistry.cn
Web:www.chnregistry.cn

Tel:+86-400-812-2020
Fax:+86-21-6451 3603
E-mail:info@chnregistry.cn
Add:21E,No.515 ,YiShan Road,XuHui District,ShangHai

CHNRegistry(ShiShun) Co.,Ltd. is a professional internet consulting company which has been successfully approved by the industrial and commercial administration. We have a professional work team, most workers are former employees of some famous lawyer office or IT giants who are rich in working experience in internet and intellectual property right disposal.
Whereas the economic globalization and the improving international position of China, we appeal for more international enterprises and organizations to pay attention to protect their internet resources and internet domain names, which avoid unnecessary losses, international disputes and other troubles.

We mainly forcus on internet consulation internet application disputes of internet planning and developing internet internet keyword (internet trademark) registration  domain registration information consulation.With internet prospering in every fields, it has became a crusial business tool and media.Nowadays more and more companies developing their market by internet, therefore, protection of network intellectual property has been very important.

Protection of internet intellectual property is very meaningful and important for a developing company.Therefore, ShiShun company provides global companies with the services-portection of your own network intellectual property .We sincerely hope have business with you, settling the problems on internet intellectual property. In a word, we advocate that more and more conpanies pay attention to it and set their own internet trademark for protection of network intellectual property.

We persist in the management philosophy of credibility, harmony, profession, and innovation.Our company's culture and mission is based on "customer first, service better". We promise offering high-efficient ,professional and convenient service to our customer .If any questions, you can contact us by the hotline for all day, E-mail or fax .

ShiShun will offer you an internet system with higher security and we are going to be your trusted friend.

 

 

Sunday, September 14, 2008

Advertising and Marketing Platform From Domain Advertising Agency

Domain Advertising Agency Introduces Ubiquitous Advertising and Marketing Platform

Unknown to most Web users, Domain Names are actively bought and sold on a daily basis at an average price of $2500 in the Domain Aftermarket, post registration fee of only $10.00 on average.

Palm Springs, CA  -  April 22, 2008 -- Unknown to most Web users, Domain Names are actively bought and sold on a daily basis at an average price of $2500 in the Domain Aftermarket, post registration fee of only $10.00 on average. Also, unknown to most businesses, corporate executives and advertising agencies, "proxy" and "premium" domain names with significant natural type-in traffic, are strategically being utilized to acquire the highest quality of online customers by comparison to other methods of online marketing.

Today,
Domain Advertising Agency(DAA) launches a new website (in beta) to create a multi-dimensional utility platform, that prudently aims to condition web consumers and businesses as to why aftermarket domains offer immense intrinsic value as an investment, for strategic marketing purposes or business development.

First inline is the official rollout of DAA's domain ad delivery system entitled "Domain adServe" similar in kind to Google Adsense and Adwords that have helped transform web advertising for all types of businesses universally. By adopting the Google Adsense model, the new Domain adServe™ utility will provide a logistical domain advertising delivery mechanism, that aims to bring liquidity to the domain sales aftermarket particularly.

Now any website on the internet can visit
Domain Advertising Agency to learn about domain adServe™ and sign up to upload "text ad creatives" to web pages or blogs and participate in earning a new revenue stream from the domain industry. By the same token, Domain Investors can swiftly advertise thier domains for sale or lease on the Domain adServe™ platform. Domain Advertisers can link their text ads to any existing landing page at domain auction sites such as Sedo, Afternic, Godaddy, private landing pages or link to the aftermarket sales database provided by DAA itself.

"We are very excited about rolling out a Domain Advertising mechanism that is quite innovative," said Robert Haastrup-Timmi Founder of Domain Advertising Agency.

"I think the time is perfect to introduce Domain adServe™, as a solution that broadly promotes and advertises domain names as new business opportunities, as a new investment asset class, cyber real estate, or as a proxy marketing tool for thousands of clever businesses out there who get it! To see how exciting this market really is, just visit DNjournal.com where the top selling domain names are reported and listed every week! Everyone should get involved," said Robert Haastrup-Timmi.

DAA the company will be announcing more domain advertising solutions currently under development in due course. For now any web site can enjoy a new revenue stream and domain investors or businesses with domain portfolios to sell, can start utilizing Domain adServe™ today from an introductory price of only $0.01 a click!

About Domain Advertising Agency:
Domain Advertising Agency (DAA) is a Domain Media and Advertising Distribution Utility. Our first to market Domain adServe™ system and platform, is uniquely structured to provide ubiquitous exposure of domain names available for sale or trade in the growing Domain Aftermarket.

DAA also serves as a conduit to build coherent domain traffic flows, that will ultimately translate into strategic partnerships and significant media advertising opportunities for corporate brands and small to large businesses.

Press Contact: Robert Haastrup-timmi
Company Name: Domain Advertising Agency
Phone: 415 358 5776
Website:
http://www.domainadvertisingagency.com

Tuesday, September 2, 2008

DOMAIN NAME CLEARING COMPANY v. F.C.F. INCORPORATED

UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT

DOMAIN NAME CLEARING COMPANY, LLC,

Plaintiff-Appellant, v. No. 00-2509

F.C.F. INCORPORATED, Defendant-Appellee.


Appeal from the United States District Court for the Eastern District of Virginia, at Alexandria.

Claude M. Hilton, Chief District Judge.

(CA-00-1305)
Argued: June 5, 2001
Decided: July 12, 2001

Before WILKINSON, Chief Judge, NIEMEYER, Circuit Judge, and Irene M. KEELEY, Chief United States District Judge for the Northern District of West Virginia, sitting by designation.

Affirmed by unpublished per curiam opinion.

COUNSEL

ARGUED: Jerry M. Phillips, PHILLIPS, BECKWITH, HALL & CHASE, Fairfax, Virginia; Chris M. Truax, San Diego, California, for Appellant. John Foster Anderson, RICHARDS, MCGETTIGAN, REILLY & WEST, Alexandria, Virginia, for Appellee.

Unpublished opinions are not binding precedent in this circuit. See Local Rule 36(c).

OPINION PER CURIAM:

We must decide here whether the Domain Name Clearing Com- pany violated the 1999 Anticybersquatting Consumer Protection Act by registering the domain name Clarins.com. Because the district court did not err in holding that the company violated the Act, we affirm.

I.

On March 16, 1997, Domain Name Clearing Company, LLC (DNCC) registered the domain name Clarins.com. "Clarins" is a fic- tional name developed in 1954 by Clarins S.A. to identify a particular product line. F.C.F. Inc. now holds the license for the Clarins trade- mark. When F.C.F. discovered that DNCC had registered Clarins.com, it requested DNCC to transfer the Clarins.com domain name to F.C.F. F.C.F. received no response. F.C.F. subsequently offered DNCC $1500 in return for the transfer.

On March 24, 1998, DNCC filed an action against F.C.F. in Cali- fornia federal court seeking a declaration that its ownership of the Clarins.com domain name did not infringe upon F.C.F.'s Clarins trademark rights. One month later, DNCC sent F.C.F. a letter requesting a payment of the amount "it would cost to run a full-page advertisement in one of the high-fashion magazines, such as Cosmopolitan or Vogue, in which, it appears, your client advertises." F.C.F. refused to pay this amount, estimated at approximately $60,000.

After the California district court dismissed DNCC's action on jurisdictional grounds and the subsequent appeal to the Ninth Circuit was dismissed at DNCC's request, F.C.F. commenced an administrative arbitration proceeding. After a hearing, the panel ordered DNCC to transfer Clarins.com to F.C.F. on April 5, 2000. On April 21, 2000, DNCC filed a Bill of Complaint against F.C.F. in Virginia state court. In the complaint, DNCC challenged the administrative decision and sought to prevent the transfer of Clarins.com. F.C.F. removed the action to federal district court on August 1, 2000.1 After removal, F.C.F. moved for partial summary judgment based on its counterclaim that the registration of Clarins.com was a violation, inter alia , of the Anticybersquatting Consumer Protection Act (ACPA). 15 U.S.C. § 1125(d). Finding DNCC violated the ACPA, the district court granted summary judgment to F.C.F. DNCC now appeals.

II.

The ACPA was enacted in 1999 to combat the practice of cyber-squatting. See Virtual Works, Inc. v. Volkswagen of America , 238 F.3d 264, 267 (4th Cir. 2001). A violation of the ACPA occurs when someone "registers, traffics in, or uses a domain name that...is identical or confusingly similar" to a "famous" or "distinctive" mark and "has a bad faith intent to profit from that mark." 15 U.S.C. § 1125(d)(1)(A). The statute lists nine non-exclusive factors to determine bad faith.2 The determination of bad faith depends on the facts and circumstances of each case. See Virtual Works , 238 F.3d at 268; Sporty's Farm, L.L.C. v. Sportman's Market, Inc. , 202 F.3d 489, 499 (2d Cir. 2000).

The Act also contains a safe harbor which states that bad faith intent "shall not be found in any case in which the court determines that the person believed and had reasonable grounds to believe that the use of the domain name was a fair use or otherwise lawful." 15 U.S.C. § 1125(d)(1)(B)(ii). The ACPA provides that, for violations of the act prior to 1999, the sole remedy is to transfer the domain name back to its rightful owner. Anticybersquatting Consumer Protection Act, Pub. L. No. 106-113, § 3010, 113 Stat. 1501A-552 (codified at 15 U.S.C. § 1117 note).

(V) the person's intent to divert consumers from the mark owner's online location to a site . . . that could harm the goodwill represented by the mark, either for commercial gain or with the intent to tarnish or disparage the mark . . .; (VI) the person's offer to transfer, sell, or otherwise assign the domain name to the mark owner or any third party for financial gain without having used . . . the domain name in the bona fide offering of any goods or services . . .; (VII) the person's provision of material and misleading false contact information when applying for the registration of the domain name . . .; (VIII) the person's registration or acquisition of multiple domain names which the person knows are identical or con- fusingly similar to marks of others . . .; and (IX) the extent to which the mark incorporated in the per- son's domain name registration is or is not distinctive and famous . . . .

15 U.S.C. § 1125(d)(1)(B)(i).

III.

A.
We first inquire whether DNCC acted with bad faith intent when it registered Clarins.com. There is substantial evidence that it did. First, DNCC did not own any trademark or intellectual property rights to the Clarins name; rather F.C.F. owns the Clarins trademark license. In fact, Clarins was a fictional name created by Clarins S.A. exclusively to identify its cosmetics line. Second, Clarins is not commonly used to identify DNCC. Nor did DNCC ever develop a website at Clarins.com or use the Clarins name in connection with the sale of goods or services. DNCC had nothing whatsoever to do with selling the Clarins product line. Indeed, there is no evidence that DNCC had any use planned for Clarins.com. Also DNCC attempted to sell Clarins.com for "the amount it would cost to run a full-page advertisement in one of the high-fashion magazines." This demand, estimated at $60,000, was reduced to $30,000 in subsequent negotiations.3

Finally, the evidence demonstrated that DNCC has registered more than seventy different domain names and has a primary business purpose of registering domain names. For instance, DNCC has registered belgianchocolate.com, britishmuseum.com, chianti.com, and toweroflondon.com among others. The fact that these domain names may not have infringed on other trademarks does not make DNCC's registration of them irrelevant. In fact, it shows an intent on the part of DNCC to register a variety of domain names, but not to use them. This is a key factor in the bad faith determination.

In response to the evidence demonstrating its bad faith, DNCC attempts to take refuge in ACPA's safe harbor. 15 U.S.C. § 1125(d)(1)(B)(ii) (providing a safe harbor for persons who reason- ably believe that "the use of the domain name is a fair use or other- wise lawful"). DNCC relies heavily on the fact that when it registered Clarins.com and many of the other domain names in 1997, the Inter- net was in its infancy and Congress had not yet passed the ACPA. With respect to the Clarins name, DNCC also argues it was not aware that Clarins was a registered trademark. But it did become aware of the trademark in 1997 and yet, it subsequently renewed its registration of Clarins.com. DNCC also did not offer any evidence of why it selected that name or what it intended to do with Clarins.com or any of its other domain names. The safe harbor will not be construed "so broadly as to undermine the rest of the statute." Virtual Works , 238 F.3d at 270. The evidence clearly shows that DNCC made a business out of registering domain names in order to sell them and "a defen- dant who acts even partially in bad faith in registering a domain name is not, as a matter of law, entitled to benefit from the Act's safe harbor provision." Virtual Works , 238 F.3d at 270.

A court may look at the totality of the circumstances in making bad faith determinations. See 15 U.S.C. § 1125(d)(1)(B)(i); Virtual Works , 238 F.3d at 270. Viewed together, the evidence makes clear DNCC acted with bad faith when it registered Clarins.com, failed to use it, and then attempted to sell it for profit to the trademark holder. DNCC's actions are just the sort Congress acted to prevent with the passage of the ACPA.

B.
The ACPA also requires that the registered name be "identical or confusingly similar" to a "famous" or "distinctive" mark. 15 U.S.C. § 1125(d)(1)(A). The domain name Clarins.com is identical to the Clarins mark. To determine whether a mark is distinctive and famous, courts look to the duration and extent of the use of the mark, the advertising and promotion of the mark, and the degree of public recognition of the mark. 15 U.S.C. § 1125(c)(1). The Clarins name is fictional and has been used since 1954 to identify a cosmetics line. Clarins S.A., under the Clarins trademark, has marketed Clarins products in the United States for almost 20 years, spending over $4.5 mil- lion on advertising and generating over $100 million per year in sales in this country. F.C.F. obtained a United States Trademark registra- tion for Clarins in 1990 which was renewed in 2000. The name Clarins is distinctive and famous as required by the statute.

C.
DNCC also argues that there was evidence of a prior settlement agreement in which F.C.F. agreed to pay $30,000 for Clarins.com. DNCC claims that this makes F.C.F.'s counterclaims irrelevant since the dispute was settled and the domain name was to be transferred pursuant to the agreement. However, even viewing the evidence in the light most favorable to DNCC, there is no evidence of a settlement agreement signed by all parties. F.C.F., throughout the negotiations, insisted that any settlement be in writing and signed by all parties. As the district court noted, "[a]n attached exhibit of a draft of an alleged settlement agreement signed by the attorney of one party is not evi- dence of a settlement agreement entered into between the parties." DNCC simply failed to offer sufficient evidence to create a genuine factual dispute on this point.

IV.
The record is replete with evidence that DNCC had a bad faith intent to profit from another's mark in violation of the ACPA. The district court did not err in ordering DNCC to transfer Clarins.com to F.C.F., and we hereby affirm its judgment.

AFFIRMED
1 DNCC argues that the federal courts lack subject matter jurisdiction because the amount in controversy is less than $75,000 as required by 28 U.S.C. § 1332. The district court determined that the domain name Clarins.com was the object of the litigation and worth more than $75,000. We find no error in this ruling.

2 The nine factors are as follows: (B)(i)In determining whether a person has a bad faith intent . . . a court may consider factors such as, but not limited to (I) the trademark or other intellectual property rights of the person, if any, in the domain name; (II) the extent to which the domain name consists of the legal name of the person or a name that is otherwise commonly used to identify that person; (III) the person's prior use, if any, of the domain name in connection with the bona fide offering of any goods or ser- vices; (IV) the person's bona fide noncommercial or fair use of the mark in a site accessible under the domain name;

3 DNCC argues that the evidence utilized by the district court to determine if DNCC attempted to sell the domain name Clarins.com was inadmissable under Rule 408 of the Federal Rule of Evidence because the documents were part of settlement negotiations. This evidence speaks directly to the bad faith determination. And DNCC admitted evidence of alleged settlement negotiations in the first place. In all events, we find no abuse of discretion in the admission of the disputed evidence.

Wednesday, August 20, 2008

Domain Renewal Group = Domain Registry of America

Domain Renewal Group = Domain Registry of America

Anytime you get a letter in the mail about a domain renewal, make sure you understand who it is from and what will happen if you agree to what they offer. You may pay 2-3 times for your domain registration or you could even lose ownership under some conditions. Your current domain registrar probably will NOT be sending you postal mail since they have your email address. Most of these postal letters that come in the mail are more or less SCAMS to get people to agree to what they think is a renewal, but is in fact a high-priced TRANSFER to a company that may not be trustworthy. The fees are ALWAYS higher than the average domain renewal fee of $10 US per year.

We just received a letter from Domain Renewal Group about renewing (and transferring) our domain for $30 a year. $30 is what Register.com and a few other clueless, greedy registrars charge, but there is NO WAY anyone should be paying that much just to renew their domain. I thought the letter looked familiar and sure enough, when I dug deep enough I discovered it's the same Domain Registry of America with a new domain and website, but same old rip-off pricing and marketing materials that are designed to fool those that don't read closely and realize that they are not just renewing their domain at a higher rate, but that they are also agreeing to transfer their domain to Domain Renewal Group where it will stay until they transfer it away at some point.

To their credit, it says on the web site that the fee includes hosting, but any hosting plan where you have to pay extra to get email really sucks, in my opinion. $30 a year for domain renewal and hosting is pretty cheap, but you can get the same deal somewhere else and deal with a 100% honest company.

Anyway, the reason for this post is to warn people away from this scam. These guys have been doing this for years and I'm sure they fool many, many people. I just want to get the word out.


Names listed include eNom, Inc., Wild West Domains, Inc., BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com"), and Domain Renewal Group

Domain Renewal Group
PO Box 4577
Markham, Ontario, L3R5M7
Canada

Domain Renewal Group
2316 Delaware Avenue, #266
Buffalo, New York
14216-2687
www.domainrenewalgroup.com

Main Phone      (866) 434-0212
Fax             (866) 434-0211
Customer Service        (866) 434-0212
Sales                   sales@droa.com
General Questions       int (1-905-479-2533) support
       
Domain Registry of America
2316 Delaware Avenue, #266
Buffalo, New York
14216-2687

Domain Registry of America
56 Gloucester Road #526
London, England SW74UB

Domain Registry of America
189 Queen Street #209
Melbourne, 3000 Australia

BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com")
7100 Warden Ave unit 8
Markham, ON
98007-3827, CA

Tuesday, August 19, 2008

We Are Selling The Domain Name...

We just got a new variation of the SPAM marketing of domain names. There are a number of people that are either offering to sell a domain they own which is the .com version of one that you own, or they offer to get a domain that is expiring for you for a fee. I don't have a big problem with these kinds of services except for a few things:

1) I don't like SPAM in any shape or form. Often these message are not personalized in any real way and if you have many domains as we do, these jerks will send you tons of messages, often one to each contact email on your domains. For us that means we get 2-3 emails each time.

2) The fees they ask are EXCESSIVE. One guy that I talked to at itime marketing said that many people thank that and are happy to pay their fees. I don't doubt this, but will those people still be happy when they learn that the cost should only be about $10 and if they waited 5-6 days they generally can get the domain and only pay that much?

3) Some of these jokers are lying, which I really dislike. They may say they own the domain, but they are willing to sell it to you, for $300 or whatever. Most people don't know about using WHOIS to check the information about a domain's ownership. If they did, they may find that the domain is not owned by anyone, and all they have to do is register it themselves. Using WHOIS can also avoid any problems when someone is trying to sell a domain that is currently owned by someone else. This is rare except for domain brokers, but it could happen. You can't TRUST anyone on the Internet.

So we just got the following message about one of our domains:
==========================================
We are selling the domain name avandiadiabetes.com.  Since you own the .net, if you would also like the more desirable .com we are making it available.  The cost is $49.95.  That includes a year of registration and transfer of ownership to you.  To purchase or to learn more go to:

http://www.dcinchq.com/index.php?domain=avandiadiabetes.com

If you pass on this opportunity someone else could purchase this domain and it may not be available again.

For questions contact us or go to:

http://www.dcinchq.com/faq.html

All the best,

Warren Davis
Digital Caucus, Inc.

==========================================

This spammer gets points for not charging a huge fee. I think $50 is a reasonable amount to pay for a domain you want, given that the owner has gone to some bother to contact you and rather than putting the domain on the open market where you might never hear about it they are doing you a (possible) service. I consider this to be SPAM for the most part, but it's really kind of borderline. They are not sending this message to millions, but I'll bet they are also sending the email to the owners of the other main domain TLDs, in this case just use with .net and someone else with the .org.

But this spammer is also a liar. When I used DomainTools.com and checked the WHOIS record, I find that the domain is not even registered. It appears that it was last registered to itime marketing, and now they either have a follow-up service or some smart cookie is picking over their leftovers that they could not sell and have dropped and trying to offer them at a lower price.


Summary: If you are contacted about a domain your interested in, I recommend you do the following:

1 - Check the WHOIS record and see if it is available. If it is register it instantly.

2 - If it is registered and was registered within the past 5 days, and you can live without it, wait 5-6 days and see if you can then register it. Domaintools.com offers a free Domain Monitor you can use to get emails when the status of the domain changes. I have used this free service to register several domains.

3 - If the domain does not drop after 5 days, you can talk to the seller and see if you can get the price down to a more reasonable level. Adopt the attitude that the domain would be nice to have, but after all you already have an established site on the current domain you own. Hold out and you should get the domain for $20-$100 unless it has wide appeal. These guys only leverage is your interest in the domain, and they only pay less than $10 for them. If you can double their money, that should be incentive for them over not getting anything at all.

If the domain is really valuable the seller will market it elsewhere or put it up at auction, and you may be out of luck unless you are willing to pay what they ask. The bottom line is get some expert advice before you shell out big bucks for a domain unless you know all the facts.

Links related to this post:

A Tale of an Internet Scam Artist

Warren Davis used to scam people, now he is into spamming as well

Warren Davis, banned from dnforum.com

 

Thursday, August 14, 2008

Optimize Your Domain Extension For Six Figures

How New TLDs Could Impact Your SEO

by Andrew Hazen , Thursday, August 14, 2008
The Internet Corporation for Assigned Names and Numbers (ICANN) announced June 26 that it had given preliminary approval to a recommendation to introduce a whole range of new Internet domain names, which would pave the way for a seismic increase in online real estate.

Talk about the Internet being like the Wild, Wild West. Along with the extraordinary expansion of domain name choices and opportunities would come HUGE potential for search engine marketing.

Currently, there is a limited range of 21 top-level domains (TLDs) from which to choose, such as .com, .org, .info and .uk. According to ICANN, this decision will allow applicants for new names to select the most marketable domains, making them perfect for attracting their target customers.

So businesses will now be able to apply for generic strings like .brandname or .yournamehere. ICANN even reports that there are already interested consortiums wanting to establish city-based TLDs like .nyc, .berlin and .paris.

At first glance, this seems to make perfect sense. But my hope is that it doesn't spiral out of control, becoming a field day for cybersquatters that register, traffic in or use domain names in bad faith, intending to profit from the goodwill of someone else's trademark.

That would create a huge nightmare for established brands like Amazon.com, which would need to procure a laundry list of domains -- everything from books.amazon and music.amazon to amazon.books and amazon.music -- to prevent cybersquatters from wrongfully registering and profiting from its name.

It should be noted, however, that ICANN will not be selling the new TLDs for some time. The recommendation must first receive final approval early next year, followed by a limited period in which any established entity can submit an application for evaluation.

Search Engines and the Domainrush If and when it does happen, look for an immediate impact on search engine marketing. Search engines love keyword-enriched domain names, since finding exact keywords in domains proves to be an extremely strong indicator of a Web site's relevance to a search query.

By combining a newly acquired generic domain name with a very good search engine optimization (SEO) strategy, a small company could find itself ranking among extremely competitive search terms and among Fortune 1000 companies. Of course, Web sites need quality inbound links to rank high on Google, but a great domain name can go a long way.

Keyword-enriched domain names and URL paths (there is a difference) are usually what it takes to achieve a top-10 organic ranking. Take, for example, AllFreshSeafood.com (ranking No. 4 on Google for "fresh seafood"); BreakingNews.com (No. 6 on Yahoo for latest breaking news") and BagelBoss.com (No. 4 on Google for "bagels"). I'm sure you get the point.

Still, non-keyword-enriched domain names can be optimized by adding keyword-enriched page names. For example, StorageDeluxe.com sits atop Google for "Brooklyn storage" and the URL path is www.storagedeluxe.com/locations_brooklyn.asp; a Google search for "used Acura parts" returns www.uneedapart.com/used-acura-parts.php as No. 1; and a search on Yahoo for "cardio exercises" yields www.lucilleroberts.com/cardio-exercies on the first page of the search results.

Now that we've established that a keyword-enriched domain name can be extraordinarily valuable, just think about owing a domain like .insurance -- you could have auto.insurance, life.insurance, health.insurance, business.insurance, etc. Beyond the obvious and tremendous SEO benefit, imagine what this will do to build brands.

I am curious to see if those who register new generic TLDs will use them to dominate their niche or resell domains. Only time will tell.

ICANN reports that there will be a six-figure charge for registering these new domains. That is chump change for major domains -- and even those that want to be

Post your response to the public Online Publishing Insider blog.

See what others are saying on the Online Publishing Insider blog.
Andrew Hazen is founder and CEO of the search engine optimization firm PRIME Visibility, a rapidly growing SEO, Web 2.0 and social media marketing company.

Online Publishing Insider for Thursday, August 14, 2008:
http://blogs.mediapost.com/online_publishing_insider/?p=166

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Wednesday, August 6, 2008

No Cost For Domains

There's No Cost For Domains, Emails, Hosting or Storage at dotWORLDS

Now you can get brand new domain names, spam-free email addresses, web hosting, website builders, backup storage and more - all in one place and all of it free.

London, UK  -  April 6 - dotWORLDS website www.dotworlds.net has just been upgraded and it's crammed with an even wider range of free products and services. At dotWORLDS, you can get your domain names, email addresses, hosting, website builders, backup and data storage all in one place and all at no cost.

dotWORLDS also provides free URL, IP and DNS forwarding and, if you're thinking of designing your own webspace, just try our free Templates too and you'll be able to build, publish and launch your very own website within minutes.

Plus...Need to send an email in a hurry? Don't waste your time remembering user names and passwords. Try the all new Instant Email. Simply type in what you want and press Send. There's no login, instead it's just One-Click. See it in action at www.dotworlds.net

Plus...New Blog Facilites - Coming soon.

Remember, for free domain names, free email addresses, free website builders, free backup and much, much more - it has to be www.dotworlds.net.


About dotWORLDS.

dotWORLDS Ltd specializes in providing the widest range of fully personalized Internet domain names, email addresses and hosting plans through its global infrastructure.

For further details, please see website www.dotworlds.net.

Press Contact: Press Office
Company Name: dotWORLDS
Phone: +44 (0) 870 749 4178
Website:
www.dotworlds.net