Facebook Is Fertile

Facebook Is Fertile Ground

By Kevin Burke Wednesday, January 27, 2010
Facebook has become the whipping boy of privacy wonks and business analysts. For the rest of us, it has become the dominant place to keep in touch with friends. But it also offers a valuable opportunity for businesses -- once businesses recognize this opportunity and act on it. Years ago, email changed the way consumers and businesses communicate. Today, Facebook has provided us with a social network that trumps the communication potential of email. The power of this social network has significant marketing potential.

Businesses often don't recognize or perhaps just forget how powerful Facebook can be as a communication platform. It might be that they are so trained to run display advertising that even when they hear about ads performing poorly on social networks, they're unable to identify the new opportunity. This opportunity, however, is NOT advertising -- It is a chance for enhanced communication, which leads to better relationships and improved services. That's what people want.

Facebook is especially attractive to marketers who are trying to connect with moms because moms' limited time and fragmented attention (they're busy!) make it crucial to market to them using methods that fit into their lifestyles and that adapt to their habits. Lisa Finn and I recently completed a study and report on marketing to moms on Facebook. Moms on Facebook are especially appealing to marketers because of the way that moms use this social network -- to interact and share experiences with other moms as well as to talk about the products and services that play important roles in their lives.

Here are a few interesting nuggets from our study that will help you connect with moms on Facebook:

-They log on frequently. More than eight in 10 moms log on daily, and three in 10 log on five or more times a day.

-hey use the site primarily to interact with others in their social networks - which translates into a lot of potential referrals.

-They are receptive to marketing on the site, as long as it follows their rules. Sixty-four percent said they either like ads on Facebook or feel neutral about them.

-Moms are wary of offers that sound too good to be true and want marketers to respect their boundaries by not overloading them with updates. They welcome coupons and other ways to save money, and they are open to sharing their opinions and ideas with the companies they like.

-Three-quarters of moms are fans of at least one company on Facebook, and parenting-specific sites are moms' top picks.

-There are businesses taking advantage of the marketing and communication opportunities on Facebook. Businesses that moms in our research called out include Cool Mom Picks, 24/7 Moms, Janie and Jack, Sesame Place, Crayola, Starbucks, Kodak, Whole Foods and Trader Joes. There can be so many more.

Facebook is fertile ground for marketers to engage mothers and drive sales, but communication must be on moms' terms. While they don't have time for brands that don't get it, they embrace the brands that play by their rules. So seize this opportunity to use Facebook to connect with moms, a market segment that can add tremendous value to a customer base.

Post your response to the public Engage:Moms blog.
See what others are saying on the Engage:Moms blog.

 Kevin Burke works with businesses that appreciate mothers and want to build relationships with them, to deliver marketing experiences that moms value. He is founder of Lucid Marketing, MomsWhoBlog.com and a partner in HeardItFromAMom.com Reach him here.

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US Domain Names Sale

 -----Original Message-----
Subject: .US Domain Names

Hi,
I am selling quite a few of my Generic and Three Letter .US domain names.  Many of these were registered during the Landrush. I have them priced at domainer prices rather than end user prices.

All of these are at Enom and all expire in 2010.

Thanks,
Stuart
Stuart @t Dot.us
=====================
3some.us : $200
adultgames.us : $200
adulthosts.us : $100
adultmagazines.us : $100
adultpictures.us : $150
amateurvideo.us : $100
amps.us : $300
animes.us : $100
article.us : $600
assassin.us : $100
assertive.us : $100
azt.us : $100
babyfoods.us : $100
bancofamerica.us : $100
bandana.us : $200
beachbabes.us : $100
beast.us : $200
births.us : $300
bisexuality.us : $100
bison.us : $200
bmm.us : $250
boredom.us : $200
bpd.us : $200
brawls.us : $100
broadwaymusicals.us : $100
bto.us : $150
bts.us : $150
bullet.us : $200
butchers.us : $100
cage.us : $200
callcenters.us : $200
cameltoes.us : $100
casinobetting.us : $100
casinogaming.us : $100
ccf.us : $250
cea.us : $250
chainsaw.us : $300
cheapcomputers.us : $200
christmascalender.us : $100
clickthru.us : $100
clouds.us : $300
coaster.us : $200
computercases.us : $100
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computerrepairs.us : $100
conversion.us : $300
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cosmeticdentistry.us : $100
costumejewelry.us : $150
cougars.us : $200
cuisine.us : $500
cure.us : $750
cwh.us : $100
cxt.us : $100
dbi.us : $100
defrag.us : $300
demographics.us : $600
designerfragrances.us : $100
deu.us : $250
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discipline.us : $200
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ears.us : $300
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eighteen.us : $200
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escortguide.us : $100
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executivebranch.us : $100
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exhibitionism.us : $350
exorcism.us : $200
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fca.us : $150
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femalecelebs.us : $100
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flames.us : $300
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foam.us : $200
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freeiqtest.us : $100
freepic.us : $100
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gameshows.us : $100
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gbr.us : $250
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ggu.us : $150
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gimp.us : $200
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instantmessaging.us : $100
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ipods.us : $500
jai.us : $200
jak.us : $200
jetix.us : $250
jiu.us : $200
jockey.us : $200
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keep.us : $450
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kme.us : $150
kou.us : $150
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miraclecure.us : $100
missingpersons.us : $100
moviedatabase.us : $100
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mugs.us : $450
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newyorkdating.us : $100
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rpggames.us : $150
rulers.us : $150
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schoolkids.us : $100
serialfinder.us : $100
sexualfantasy.us : $100
sgh.us : $200
sheepdog.us : $100
shin.us : $100
shotgun.us : $200
silly.us : $250
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sins.us : $100
siteexpress.us : $100
skewers.us : $100
skills.us : $500
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snapback.us : $100
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soulmate.us : $100
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spank.us : $250
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squirrel.us : $300
stargate.us : $100
statue.us : $150
statues.us : $150
stockadvice.us : $100
stockmarkets.us : $300
storms.us : $250
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sum.us : $650
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swimmers.us : $300
swinging.us : $400
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taxconsultant.us : $100
tda.us : $200
terminator.us : $200
terrorism.us : $400
threesomes.us : $250
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tick.us : $100
toddlers.us : $250
tongs.us : $100
toyshop.us : $100
tragic.us : $100
trainers.us : $450
transplant.us : $200
transvestites.us : $200
tried.us : $100
tropicalstorm.us : $100
tsp.us : $250
tuk.us : $150
tvshow.us : $150
uba.us : $150
uci.us : $300
udc.us : $250
uniques.us : $100
upto.us : $100
urbanmusic.us : $100
uzi.us : $200
vhr.us : $100
videocard.us : $150
virusscanner.us : $100
vixen.us : $150
vixens.us : $150
vvt.us : $100
warheroes.us : $100
warriors.us : $200
wdw.us : $150
webdesigns.us : $150
weddingcruises.us : $100
weightlossprogram.us : $100
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weighttraining.us : $100
wintertime.us : $100
womensclothing.us : $200
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workpermits.us : $100
workshops.us : $200
worldwrestling.us : $100
worm.us : $200
yei.us : $100
yfh.us : $100
youngbabes.us : $100
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ypg.us : $100
ypo.us : $150
yun.us : $100
zao.us : $100

Contact Stuart @t Dot.us