Growing Interest In Search Engine Marketing Confused With SEO And PPC

SEMPO Institute To Present "Generating Leads with Practical Search Engine Marketing" Session at Microsoft Worldwide Partner Conference in Houston, TX

Session will provide strategy and best practices in SEO and PPC

WAKEFIELD, Mass.-- July 02, 2008 --Thousands of Microsoft partners attend the annual Worldwide Partner Conference to network and tap into the latest business-growth opportunities each year. One area of growing interest is search engine marketing, also known as SEO and PPC. Microsoft has invited SEMPO Institute to present a session on search engine marketing at this year's conference, which is being held in Houston, TX from July 7-10. Cindy Turrietta, a contributing author for two of SEMPO Institute's online courses, and Katie Donovan, SEMPO Institute's Business Development Manager, will highlight the current marketing environment that benefits small, medium and large companies with search engine marketing strategies. The session will blend strategy with best practices to ensure attendees have the ability to act on what they learn. "Generating Leads with Practical Search Engine Marketing" will be presented on Thursday July 10th from 1:30 PM - 2:30 PM Central Time in Grand Ballroom B at the George R. Brown Convention Center.

Over the past few months, SEMPO Institute and Microsoft Worldwide Partners have been working on new instructional tools for partners. This session is the first to be rolled out. "Search Engine Marketing is a critical business tool for our partners," states Jennifer Siddall, Microsoft Senior Marketing Manager Worldwide Partner Marketing. "We anticipate great business benefits for our partners as they further incorporate SEO and PPC into their marketing efforts."

About SEMPO Institute

SEMPO Institute is a non-profit, online career development organization, whose purpose is to educate and train professionals in the growing field of search engine marketing. Suppo  rted by SEMPO, SEMPO Institute's courses are developed by experts in search marketing and then peer-reviewed for accuracy and best practices. Since its first course in January, 2007, SEMPO Institute has educated more than 800 individuals in search marketing. SEMPO Institute's courses are available to SEMPO members and the general public. For more information, please visit www.SEMPOInstitute.com or call +1 (781) 876-6214.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contacts

SEMPO Institute
Katie Donovan, 781-876-6214
Business Development Manager
kdonovan@sempoinstitute.com